Today, pop songstress, NOURI releases the new track “Yalla Yalla” with companion visual music video – available now on all digital retailers.
Produced by Breakfast N Vegas who have worked with many top artists worldwide (Bad Bunny, Tory Lanez, Kehlani, The Chainsmokers, Rihanna and Taylor Swift), and co-written with Nat Young and GRAMMY Award-nominated songwriter Kham McPherson (Etana), “Yalla Yalla” is a dance floor ready pop anthem complete with its relatable lyrics and infectious energy.
NOURI pays homage to her heritage, using an Arabic term “Yalla” which means “hurry up” or “come on” when addressing someone. “I’m thrilled to be finally releasing a song where I get to showcase my Middle Eastern roots” says NOURI.
The track is accompanied by an equally infectious music video, directed by Blue Hamel. The singer puts on her most energetic performance yet, with two back-up dancers, moving with choreographed precision in a jungle-themed video. “This one is all about performance. It’s about dancing and having fun. I wanted to show off a side of me that no one has seen before,” says NOURI.
Since arriving in style in November 2018, NOURI quickly established herself as an international pop sensation with all her charted singles. NOURI has been named the one to watch and the up-and-coming breakout star by PopDust, Harper’s Bazaar Arabia, Emirates Woman and Cosmopolitan Middle East.
With her latest single “Yalla Yalla”, NOURI continues to cement her status as an artist to watch.